research techniques

Market Research- the action or activity of gathering information about consumers needs and preferences. The collection and analysis of information about the market within which the product will compete with other products for audience and revenue. -statistical data about audience.
-audience awareness of media product.  -attitudes towards products and services and pattern of behaviour. -competitors.

Advantages of market research: Hire 'experts', cheaper overall for business, focus on core business, control of project, no redundancy in business. 

Audience of market research: age, gender, culture and ethnicity, income and social class. 

Production research: Media products cost so careful planning of production and post production is needed to minimise this cost. - provide content for the product. -research commercial viability. -plan production and post production. 

Audience research: Defined as any communication research that is conducted on specific audience segments to gather information about their attitudes, knowledge, interests, preferences, or behaviours with respect to prevention issues. segments may be based on various grouping strategies, such as race and ethnicity, age, education, or family income. Some investigators refer to audience research as "formative" or "elicitation" research.