definitions

demographics- a particular sector of population. for example age or gender. audiences differ in size and demographics. useful for medi industries because they can find their target audience easier.

social class

NRS social grade

upper middle class

middle class

lower middle class

skilled working class 

working class

casual lower grade workers 

have a target audience that they aim there film to.

A- HIGHER MANAGEMENT 

B- MANAGERS 

C1- POLICE OFFICER

C2- TEACHER 

D- SHOP WORKER

E- STUDENTS

Martian target audience is A B and C1. Leans towards the men more than woman. audience is 16+. Office managers and  police crew.

Game of thronestarget audience is A B C1. leans towards men more than woman. audience 18+. Office managers. 

research techniques

Market Research- the action or activity of gathering information about consumers needs and preferences. The collection and analysis of information about the market within which the product will compete with other products for audience and revenue. -statistical data about audience.
-audience awareness of media product.  -attitudes towards products and services and pattern of behaviour. -competitors.

Advantages of market research: Hire 'experts', cheaper overall for business, focus on core business, control of project, no redundancy in business. 

Audience of market research: age, gender, culture and ethnicity, income and social class. 

Production research: Media products cost so careful planning of production and post production is needed to minimise this cost. - provide content for the product. -research commercial viability. -plan production and post production. 

Audience research: Defined as any communication research that is conducted on specific audience segments to gather information about their attitudes, knowledge, interests, preferences, or behaviours with respect to prevention issues. segments may be based on various grouping strategies, such as race and ethnicity, age, education, or family income. Some investigators refer to audience research as "formative" or "elicitation" research.

BARB

BARB is a website that tells you the top figures of TV programs a week. it collects all the data from which programs are most watched throughout a week. It is quantitative data. It is owned by BBC, ITV, Channle 4, Channel 5, BSkyB and the IPA. BARB was set up in 1981.

The audience for this channel would be females from the age of maybe 15. The programs are generally on at night which means older people would watch them because young children would be in bed then. Girls from the age of 15 would watch it because they start thinking about stuff like this around that age. 'Also say yes to the dress' is on on a thursday dinner time which means housewives and students would watch. Also woman like all the drama that happens and seeing all the different dresses. Also little people big world is at the bottom but still watched a lot. Woman are still the audience most likely to watch it but it isn't aimed at that audience. also it is on on a morning and adults or students aren't usually up at that time. which is why it doesn't get as many views as the others. 

Out of the top 15 films in the UK box office the ones with UK links are; Legend, Everest, Macbeth and Miss you Already. The grosses of these added up comes to £25,953,913.

Questionnaire

Open questions- Is a question that has a range or number of answers. For example: What did you do in the summer?
Closed question- Is a question that has only one answer.  For example: Do you want coffee?



                                                                Questionnaire


1- Do you play on games consoles? 
      
     YES  x           NO     


2- Which games console would you to prefer to play on? (tick one on the line)

XBOX           Play Station  x      Computer        Wii         Other    (which one)         (which one)                                                         (Which one)  
                                                                                                                                               


3- Depending on what you chose above, why do you prefer it? 
                                                                                                  
                                                                                                  
                                                                                                  



4-  How long do you play on this games console for?

                                                                                                  



5- What genre of game do you like to play?

                                                                                                 

6- So you enjoy playing video games in your spare time?